Plush
Mascots, soft retail goods, event gifts and character merchandise with tactile warmth.
custom plush toys
Custom toys for brands, studios and commercial IP
Turn original IP into collectible toys people want to hold.
Popinker develops plush, vinyl plush, PVC, epoxy, sofubi, ABS and resin toys for clients with real launch plans. We translate character art into samples, packaging and production decisions that buyers can approve.
1:1single-product visuals for clear approval
7material routes from plush to resin
5steps from brief to delivery
Materials
Choose the toy format by character, budget and launch channel.
Clear material choices help brand teams compare tactile feel, tooling cost, surface detail, packaging and production risk before committing to samples.
Vinyl plush
Soft bodies with molded faces, hands or accessories when the character needs sharper detail.
vinyl plushPVC
Collectible figures, blind box lines and detailed painted character products.
PVC figuresSofubi
Artist toy releases with a soft-vinyl feel, stylized volume and hand-finished colorways.
sofubiEpoxy
Charms, badges, phone accessories and small promotional character goods.
epoxy charmsABS
Accessories, bases, functional parts and products that need stronger structure.
ABS partsResin
Premium prototypes, statues, garage-kit style runs and high-detail small batches.
resin toys
Process
A buyer-friendly path from IP file to production sample.
Brief
Character art, quantity, target price, deadline and channel.
Route
Material, size, tooling, sample plan and packaging direction.
Sample
Pattern, sculpt, color, paint mask and sample revisions.
Produce
Approved sample, material control, assembly and QC checks.
Deliver
Packaging, carton plan and shipping coordination.
Case proof
See the toy first, then inspect the craft behind it.
Laura-style vinyl/PVC figure
Single-subject product image for IP presentation, sample approval and collectible positioning.
Paint and face detail
Close-up proof for paint mask quality, eye finish and surface texture.
Plush and packaging sample
A practical client deliverable: one toy, one box, clear proportion and retail feel.
Reviews
Clients come to us when the character matters as much as the delivery date.
★★★★★
The sample images were clear enough for our brand team to approve material and packaging direction quickly.
Brand licensing manager
★★★★★
They understood the character first, then chose the production route. That made the toy feel less generic.
Toy studio founder
★★★★★
The process made procurement, marketing and operations speak the same language.
Commercial project director
Ready to brief a toy project?
Send character art, size, quantity, target price, packaging idea and deadline. We will suggest the material route and sample plan.
