Little Monster Star

Little Monster Star is an emotional-growth IP. Key message from the board: "A little one trying hard to shine." It is built for student and young-worker audiences.

Application Scenarios

• Cultural products: campus sets, office mood merch, and emotion cards
• Designer toys: PVC capsule line, plush mini line, and desk mascots
• Statues and desk figures: desktop display figures and shelf companions
• Merch and plush: bag charms, key straps, and wearable accessories