IP review
We read the character shape, story, target buyer and launch channel.
IP to product
Turn one character into sellable merchandise.
Popinker helps IP owners turn character art into real products: plush toys, vinyl plush, PVC figures, epoxy keychains, resin collectibles and packaging. We build the material route around your launch channel.
What Popinker handles
Choose the first product your audience can understand fast.
Not every IP should start with the same material. We help choose the fastest route to approval and launch.
Product route
We choose plush, vinyl plush, PVC, epoxy or resin based on your goal.
Launch package
We plan sample, packaging, quantity and production handoff.
Sample path
From character art to approval sample.
Brief
Send artwork, target size, quantity, budget and launch date.
Route
We recommend material, tooling logic, packaging and sample steps.
Sample
Review sculpt, pattern, color, finish and packaging direction.
Revise
Adjust expression, proportion, paint masks or plush details.
Produce
Use the approved sample as the production reference.
FAQ
Answers before you brief us.
How do brands use custom toys for events or retail?
Brands use custom toys as mascot products, campaign gifts, event merchandise, retail collectibles and licensing extensions.
How do I choose the first product for an IP?
Choose based on target buyer, budget, launch timing, channel and character shape. Popinker can recommend the route.
Can one IP become several product types?
Yes. Many IPs start with one hero product and expand into plush, PVC, epoxy, resin and packaging lines.
Ready to sample this route?
Send character art, size, quantity, target price, packaging direction and deadline. We will reply with the material route and sample plan.
